![]() Firstly, the NASCAR Hall of Fame is located in Charlotte. The Old North State is probably the the first place most people think of when they think of NASCAR. Surprisingly, there are no active NASCAR tracks in the Mountain State, but that doesn’t seem to dampen the locals’ enthusiasm for the sport. West Virginia is the so-called ‘NASCAR state’ with the most interest in the motorsport. Here is a full ranking of NASCAR’s popularity by state: The numbers are based on proportion of searches rather than total searches, so the population of each state is accounted for in the data. We then plotted the data on a map to help to visualize the most popular regions across the country. We analyzed Google Trends data to compare NASCAR’s popularity across every state. While NASCAR scrambles to address its national (and global) popularity problem, we wanted to look at exactly where its core fanbase is. Whatever the reason, the fact is that NASCAR is losing TV viewers, struggling to fill stands, and being abandoned by sponsors. The franchise system has made NASCAR a closed shop. Others claim that money has corrupted the sport and made it an elitist pay-to-play sport. Some argue that the retirement of its high profile drivers has had a big impact, with the new generation of drivers failing to break through into mainstream sports fame. People have different views on why the motorsport has failed to join the upper echelons of American sports. By anyone’s standards that is an alarming fall. The 2019 Daytona 500 viewership was just 9 million. Just over a decade ago the Daytona 500 would draw 19 million viewers. There is no denying that NASCAR’s popularity has waned over recent years. ![]()
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